The Economic Times (National)
November 15, 2003
India is a hotbed of many things
today, but chief among them is perhaps change. Or as Howard
Stevenson, senior associate dean and director, external
relations, Harvard Business School, sees it, change that
breeds opportunity. “Societal change creates a need
for people who solve problems,” says Mr. Stevenson.
“You’re at a fulcrum now. No one can tell you
what India will look like in the next 10 years.”
If Stevenson’s prognosis is correct, the India Inc
of the future may have fewer family-run business conglomerates.
In an inefficient society, conglomerates thrive, but as
efficiency creeps in these will slowly die. Even today,
many family businesses have acted like entrepreneurs, spotted
opportunity and diversified.
Mr. Stevenson, perhaps best known for his work in entrepreneurship,
has held the SarofimRock Chair, set up to provide a base
for research and teaching in the field of entrepreneurship,
since its inception in ‘82. But entrepreneurship for
him is not the business of greed, it’s the ability
of a person to identify a problem and find a unique way
to solve it. “Entrepreneurship is not about equipping
people to make money. It’s a style of management.
Making money is the end result of serving your customer,”
he says. So out of the window go the age-old ideas of an
entrepreneur as a risk taker, founder, innovator, capitalist
or worse still, scoundrel. “Bill Gates didn’t
build the first operating system. He created the first carnivorous
company,” says Mr. Stevenson.
Enterprise is not about taking risk, but about managing
risk, “I don’t know a single entrepreneur who
gets up in the morning and says where’s the risk,
give me more risk.” Instead, he’s a person who
fits HBS’ classic description of a person who pursues
opportunity beyond resources he currently controls. Think
Dhirubhai Ambani and you know what Mr. Stevenson’s
talking about.
But, all this needs an environment that supports the entrepreneurial
spirit: resource mobility, product markets, labour markets
and idea markets. Even the government has role to play.
When asked about the government, “My initial reaction
would be: Get out of the way. But the government is needed
to invest infrastructure, build roads and sewers…ensure
uninterrupted water supply, electricity.” And most
importantly, we need to celebrate, not grudge, success.
“Don’t pick only the wealthiest, pick those
who contributed the most to society.”
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